Africa’s Super App Battle Is Actually A Two-Horse Race That OPay Didn’t Start
submitted over 4 years ago by taya
submitted over 4 years ago by taya
- The term "super app" is gaining traction in Africa due to similarities with the Asian market, where smartphones are the primary internet access point.
- Super apps combine multiple services like food ordering, bill payments, and financial services into one platform for a seamless user experience.
- While OPay is often associated with being Africa's first super app, Jumia One (now JumiaPay) actually launched as a super app in 2018, offering a wide range of services in a single app.
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