sethb
about 2 years ago
The example about the $100 million company that puts chopped vegetables in the grocery store hit home for me. It really makes you think how a lot of companies are making a ton of money making boring things. Like the plastic wrapping around new electronics, that's probably a huge business. The insulation around usb cables, that's probably another big business. Bic[1] makes 2 billion euros/year making basic pens and lighters. It's not glamorous, but it's huge in the grand scheme of things.
It's a good lesson to keep in mind - not every idea has to be flashy in order to be a good business. Providing value is the key.
