- Ponatshego, a Botswanan startup, has created a digital marketplace to help vendors sell various goods online, aiming to simplify business operations in Botswana and Africa.
- Founded by Motshidisi Joseph Ngaiti and William George Whittle in July, Ponatshego's mission is to make it easier for vendors to reach customers by providing an online platform for showcasing and selling products like electronics, clothing, and luxury items.
- Despite facing competition in Botswana, Ponatshego has gained a steady user base and generated BWP40,000 (US$3,500) in revenues through its self-funded approach.
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