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Content creation is booming in Botswana but monetisation remains a puzzle

Young Batswana are turning to content creation to combat high youth unemployment rates in Botswana, with creators like Marang Selolwane and Maatla Ephraim Basha gaining popularity on social media platforms.
Despite challenges in monetization, a startup called Aurora Media Group is offering new opportunities for creators to share and profit from their content, aiming to disrupt traditional distribution models and support Botswana's unique content creation industry.

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