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  3. How two Eritrean brothers built a solar power business in some of Africa’s riskiest markets
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business

How two Eritrean brothers built a solar power business in some of Africa’s riskiest markets

qz.com/africa...

submitted over 7 years ago by lexacon

How two Eritrean brothers built a solar power business in some of Africa’s riskiest markets

submitted over 7 years ago by lexacon

How two Eritrean brothers built a solar power business in some of Africa’s riskiest markets
  • Metkel Zerai and Ghirmay Abraham founded Aptech Africa in South Sudan in 2011, growing their solar company despite challenges like civil war and competition from larger firms.
  • They have successfully expanded into seven countries and are innovating new solar solutions while aiming to operate in 13 countries by 2025.
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    MA
    MayorEmma over 7 years ago
    Report

    Wow. They thrived within the riskiest markets truly.

    But seriously there is this thing about some locally made guts which I believe foreign contractors cannot stand or provide. Taking the war outbreak into consideration, the two brothers were struggling to make grounds amidst the foreign engineers because of lack of manpower u like their competitors who have every necessary needs at stock - very available. Most even have the government backings.

    But Mackey and his brother saw a brighter light at the end of the war's tunnel, they tapped into the grace with objection and that is the thing about risk taking and Boom! They broke grounds... Goodluck to then in their future works.

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    JO
    Josephine over 7 years ago
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    Their determination to remain in a violent, war-torn region at a time companies were fleeing has finally paid off. Hats off to them. Despite the lootings and killings happening around them, they kept going strong. The road up has been a difficult one for these brothers and competing against better-funded companies was never going to be an easy feat. It's good to know that their experiences in South Sudan will help them thrive in other war-ravaged areas on the continent. I hope they get all the funding needed to take Aptech to the next level as they are obviously on to something.

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