submitted almost 3 years ago by ron1994
- Elon Musk's idea of a 'super-app' that combines commerce, content, and social features is gaining attention again, especially in Asia where apps like WeChat and Douyin are popular.
- In Africa, Ayoba, a super-app launched by telco MTN in 2019, has reached 30 million monthly active users, showing significant growth from 25 million in May and 20 million in December 2022.
- Ayoba's focus on music, with features like a music homepage and channels for companies to build audiences, has contributed to its success and appeal to users.
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