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  3. African ‘super-app’ Ayoba now has 30m monthly active users
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business

African ‘super-app’ Ayoba now has 30m monthly active users

musically.com/2023/0...

submitted over 2 years ago by ron1994

submitted over 2 years ago by ron1994

  • Elon Musk's idea of a 'super-app' that combines commerce, content, and social features is gaining attention again, especially in Asia where apps like WeChat and Douyin are popular.
  • In Africa, Ayoba, a super-app launched by telco MTN in 2019, has reached 30 million monthly active users, showing significant growth from 25 million in May and 20 million in December 2022.
  • Ayoba's focus on music, with features like a music homepage and channels for companies to build audiences, has contributed to its success and appeal to users.
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