MarketForce partners with Cellulant to expand in five new markets across Africa as it races to cover continent
submitted about 3 years ago by taya
submitted about 3 years ago by taya
- MarketForce, a Kenyan startup, has expanded its retailer app, RejaReja, to five new African markets with the help of a partnership with Cellulant, a payments company.
- The app aims to help informal merchants order inventory, accept payments, and access financing, with plans to reach 1 million merchants by next year and become a leading retail distribution network in sub-Saharan Africa.
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