Kenya’s MarketForce shuts down B2B e-commerce platform RejaReja; pivots to social commerce
submitted 9 months ago by rooftop
submitted 9 months ago by rooftop
- Kenyan retail-tech startup MarketForce closed its B2B e-commerce platform RejaReja due to funding challenges and pivoted to a new joint venture called Chpter, focusing on social commerce with AI-powered chat automation tools.
- MarketForce founders joined Chpter's management team, aiming to empower one million merchants in Africa to maximize profits and grow in the digital age through a new business model.
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