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  1. Home
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  3. What makes Africa’s largest e-commerce platform African?
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business

What makes Africa’s largest e-commerce platform African?

qz.com/africa...

submitted about 7 years ago by nijin

What makes Africa’s largest e-commerce platform African?

submitted about 7 years ago by nijin

What makes Africa’s largest e-commerce platform African?
  • Jumia, Africa's largest e-commerce platform, is facing questions about its identity as an African startup since it is incorporated in Germany and headquartered in Dubai, despite operating primarily in Africa.
  • The debate highlights the complexities of defining African startups, as many are founded by non-Africans or incorporated outside the continent, yet still have a significant impact on local economies.
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