Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
submitted about 6 years ago by Amenorhu
submitted about 6 years ago by Amenorhu
- The article explains that for early-stage startups, focusing on narrow and deep engagement with a small number of interested users is more effective than broad marketing efforts.
- Successful startups like Apple and Facebook started by targeting a small, interested user base and engaging with them individually to refine their product.
- The key advice is to prioritize building a good product and manually engaging with users to ensure success, rather than relying on broad marketing strategies.
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