Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
submitted over 6 years ago by Amenorhu
submitted over 6 years ago by Amenorhu
- The article explains that for early-stage startups, focusing on narrow and deep engagement with a small number of interested users is more effective than broad marketing efforts.
- Successful startups like Apple and Facebook started by targeting a small, interested user base and engaging with them individually to refine their product.
- The key advice is to prioritize building a good product and manually engaging with users to ensure success, rather than relying on broad marketing strategies.
Advertisement
No comments yet
Be the first to share your opinion!
kenya
nigeria
botswana
south africa
gambia
namibia
ghana
rwanda