submitted 6 months ago by boipelo
- TV advertising in South Africa has seen a decline in recent years as viewers shift to digital platforms, impacting broadcasters like SABC and Multichoice.
- Advertisers are moving towards digital advertising due to its cost-effectiveness, measurability, and ability to reach a larger audience globally.
- Despite the challenges, some TV broadcasters are finding ways to adapt and remain profitable, while others are exploring new strategies to compete with digital advertising.
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