2 Billion People Watched AFCON 2023
submitted 10 months ago by mad3inafrica
submitted 10 months ago by mad3inafrica
- CAF has done well by partnering with IMG to improve global broadcast and sponsorship deals for AFCON, making it more accessible to fans worldwide.
- The success of this year's tournament is expected to attract more sponsors and broadcasters for future editions, benefiting both CAF and host countries like Côte d’Ivoire.
- However, challenges such as limited ticket access, high costs for travel, and confusion over media agreements need to be addressed to further enhance AFCON's viewership and revenues to compete with other continental competitions like the EUROs.
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