EMMANUEL MWAMBA AND AGENDA SETTING
submitted 10 months ago by FlawlessGift
submitted 10 months ago by FlawlessGift
- The article discusses how Ambassador Emmanuel Mwamba effectively uses Strategic Communication to shape public discourse and set the agenda through proactive messaging on social media.
- It contrasts this approach with reactive media strategies commonly used by governments, highlighting the importance of being proactive in communication to control narratives and achieve goals.
- The article suggests that investing in strategic communication can help governments like the one mentioned enhance their ability to influence public perception and set the agenda effectively.
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