How Big Data - and lessons from Obama - swung Senegal’s presidential election
submitted almost 7 years ago by lexacon
submitted almost 7 years ago by lexacon
- Oumar Ba, a former volunteer for Barack Obama's campaign, helped Senegal's President Macky Sall win the 2019 election by using a data-driven strategy involving door-to-door data collection and personalized campaign messaging.
- Ba's approach involved gathering information from citizens, analyzing it, and then reconnecting with them at the household level, ultimately leading to Sall's successful re-election.
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