How Big Data - and lessons from Obama - swung Senegal’s presidential election
submitted almost 6 years ago by lexacon
submitted almost 6 years ago by lexacon
- Oumar Ba, a former volunteer for Barack Obama's campaign, helped Senegal's President Macky Sall win the 2019 election by using a data-driven strategy involving door-to-door data collection and personalized campaign messaging.
- Ba's approach involved gathering information from citizens, analyzing it, and then reconnecting with them at the household level, ultimately leading to Sall's successful re-election.
Advertisement
No comments yet
Be the first to share your opinion!
south africa
nigeria
tanzania
ghana
kenya
zambia